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To keep away from risk of moving in crowded markets and easy accessibility to varieties, the internet savvy persons are increasingly shifting to online looking for festivals pushing e-commerce business by 250% this Diwali, reveals the Related Chambers of Commerce and Industry of India (ASSOCHAM) latest survey.
Releasing findings of ASSOCHAM, its Secretary General, Mr. D S Rawat stated, “through online buying in the month of October 2013, shopkeepers in major hubs of economic activities effected gross sales of variety of articles to an extent of Rs. 5,000 crore in final few days”.
Commenting the pattern, Mr. Rawat stated, busy markets within the capital, together with the sprawling retails in the entire National Capital Region, could be impacted probably the most, hitting the brick and mortar enterprise and the traditional Diwali fervor in the busy marketplaces. He stated, “then there are security concerns moreover different inconveniences in big cities”.
Different causes for e-customers quantity multiplying are because of factors resembling home supply which saves time, secondly ’24×7′ hours procuring with ease and availability elements for product comparisons, provides the survey.
Commenting on the ASSOCHAM analysis, Mr. Rawat said “the Delhiites are taking lead in ordering their Diwali necessities of client durables product followed by Mumbaikars and customers in Gujarat.
Survey findings are:
As per the survey 71% of Delhiites, who are Internet savvy, prefer procuring online whereas 21% desire to buy in traditional markets and rest 8% of the respondents said they like to visit a mall for his or her purchasing wants in the course of the Diwali, the survey said.
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